TrueSignal™
Value That Compounds
A valuable career is not a list of wins — it’s a growing store of repeatable outcomes. You solve a real problem, you make the solution reliable, and you hand the pattern to others. Over time those repeated fixes stop being isolated moments and become durable capability: faster response, predictable results, and a team that can reproduce the win without you.
How this looks in practice
Solve a real problem. Clear, measured outcomes that customers or the business truly value.
Make the fix repeatable. Rules, checks, and playbooks that prevent skill from being one-off.
Teach the pattern. Transfer the know-how so others can run it reliably.
Measure the compound. Track the behavior that repeats: time saved, failure rate down, adoption up.
When value compounds, you stop proving that you were once good. You show that the system is better because you worked on it — and that improvement keeps delivering long after the project ends.
Erix Pizano
Solved real problems: Saw the real problem before most anyone else, and brought people together quickly to work on it with commitment and confidence.
EZO — collapsed patch/catalog constraint via AI (1,500+ apps in weeks).
Malwarebytes — platformized product (active users ×3; ARR $90M→$250M).
HSN — modernized commerce (100k+ daily orders; ~$1.3B AR).
Ceelox — built the biometric SaaS category (12+ US patents; $7.5M VC; GSA/DoD).
Made it repeatable: Accelerated cycles, by cutting out unnecessary steps, fake complexity, and sometimes changing the angle instead of adding effort.
EZO — deterministic normalization engine (1,500+ apps).
Malwarebytes — delivery primitives & cadence (12 → 68 releases/yr). MB3 0 → Launch < 9 months.
Taught the pattern: Brings technical and business people together, by translating how each other sees the world.
EZO & Malwarebytes — delivered platform spines, telemetry and playbooks
HSN — built a leadership pipeline (engineers → PMs) with zero attrition
Ceelox — Attracted Funding ($7.5M VC), secured new customers & partnerships/IP.
Measured the compound: Instruments systems and decision processes so teams see reality, make clearer choices, and sustain improvement without constant oversight.
EZO — 1,500+ app catalog and order-of-magnitude coverage/TTV gains.
Malwarebytes — users ×3, ARR $90M→$250M, releases 12 → 68/yr.